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When polling global marketing professionals, the data we received lined up with this prediction. With all of this in mind, companies have begun to pivot social media strategies to focus more on inclusive initiatives, promotions, and offerings, while highlighting causes or missions they support. Although this might not sell products immediately, showing a sense of social responsibility is still both thoughtful and effective. If you’re focused on the bottom line and generating solid ROI, ephemeral might not be the best strategy to lean into.

Members of its panel rated the level of perceived success, effort and emotion from their recent interactions with companies featured in a set of 22 industries. The halo effect – how advertising one product boosts others in your portfolio – is significant. Recessions do not mean lower ROIs – 54% of brands saw ROI improvements during the last recession.

The HubSpot Blog will be publishing regular Marketing Strategy research pieces with data from hundreds of marketing professionals in the coming months and will continue to update this post as new trends emerge. In fact, 47% of marketing professionals who leverage SEO say their companies use search insights reports in their maizemarketing.net strategy. And, while 9% of those respondents say that live video content drives the biggest ROI of all the social media content types they use, 96% of those investing in live audio content plan to spend the same amount or more on it throughout 2022. According to our research, 38% of marketers plan to leverage infographics for the first time in 2022, while 45% of marketers are already using them. In the past, video creation and marketing strategies were limited due to costly resources and production. With a lower-cost barrier, video has become less intimidating to incorporate into your marketing efforts.

Ultimately, sites with robust blogs have more search potential and can implement SEO strategies much easier than sites that don’t. Because with the current state of things, social responsibility, ethics, and transparency matter to the modern consumer. Because micro-influencers are still considered “everyday” people (unlike hard-to-reach celebrities), their audiences are actually more likely to trust their opinions and recommendations.

Three marketing strategies tailor-made for staying top-of-mind during inflationary times. Improving sales and marketing often comes down to speed and convenience, which makes text messaging a great asset for growth. Join us in this free webinar as we discuss actionable tips and best practices to deliver a better customer experience from discovery to post-purchase. After refreshing its website in April, Primark has now outlined plans to “transform” its digital offer, as it posts an 81% boost to sales in the third quarter compared to 2021. Carly O’Brien joins Gymshark as vice-president of marketing as the business looks to drive growth and “build an iconic brand”. Pepsi CMO Todd Kaplan says collaboration plus creativity, or “collaborativity”, will help brands take their agency relationships to “a new level”.

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In addition, Pluto TV will offer a curated slate of Corus Original library series that span a variety of genres. Her canvas painting is an impressive homage to the flavour, coming in at a remarkable, head-turning 9 feet tall by 7 feet wide. The art features the eye-catching retro packaging of the Doritos Ketchup chips. With a crunchy, vinegary and bold flavour, these chips have a hint of sweetness and a corn chip finish.

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In the marketing world, data is highly valuable — and not just valuable to you, as a marketer or business owner. Whether it’s an email address, credit card information, or smartphone location, consumers also view their data as precious and privileged — and it’s your responsibility to take care of it. To the consumers who hate repeating themselves to multiple sales or service representatives (33%, to be exact), listen up — chatbots are and will continue making your lives much easier. If used correctly, they manage conversations at scale and aggregate data from multiple sources of data, from calendars to knowledge bases to blog posts and videos. Meanwhile, 33% of marketers who don’t use automation plan to implement it in 2022.

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CMSWire, published by Simpler Media Group, Inc, is read by over 3 million influential digital and marketing executives a month. Our daily updates keep you in the know about digital customer experience, digital workplace technologies and practices, and the latest on intelligent information management. Ultimately, brands and governing bodies are increasingly aiming to give users more choice when it comes to releasing their data. And, while it is great for the consumer, businesses who leverage personal data to run campaigns will need to create alternative strategies and pivot plans incase they lose access to crucial datapoint. If you don’t have a huge content team, a large amount of extra time, or an SEO expert to create a large-scale search insights report, don’t worry. Although nearly half of SEO marketers we surveyed use search insights reports, 55% said they were at least trying to optimize their content with search-driven keywords.

The Grand Prix for Good was awarded to Leo Burnett Beirut for ABAAD – Resource Center for Gender Equality. The NGO for women’s rights saw increased calls to its helpline and won breakthrough law reforms to protect women and girls in Lebanon with on-ground activities and online influencer and celebrity videos. Australia, India, Lebanon, New Zealand and Saudi Arabia each won two awards. Belgium, Brazil, Canada, China, Egypt and Greater China have picked up one award.

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In a new study, Brands of the Decade, the research company analyses ten years of actual global shopping habits and finds that increasing penetration – the percentage of households that choose a brand – is key to growth. Recessions do not mean diminishing returns – of the brands that increased marketing investment in the last recession, 60% improved marketing ROIs. Even allowing for LinkedIn’s interests in B2B these are startling numbers – but not altogether surprising. While the major B2B tech firms like Salesforce and ServiceNow have vast market caps , it’s not digital but creative skills they lack. Speaking on the Cannes Lions main stage, LinkedIn CEO Ryan Roslansky explained his view that advertising sits between the business of innovation and promise-making . But talent flows show an exodus from marketing while technology companies are recruiting heavily; many of those firms hoovering up talent are the major B2B firms powering systems – Salesforce, ServiceNow, Nvidia, among others.

By far, one of the HubSpot Blog’s most vital tactics is our Search Insights Report. This report highlights all the keywords we would like to leverage and all the blog posts we’ll need to create or update to rank for those keywords on Google. In HubSpot’s 2021 Not Another State of Marketing Report, video marketing was the most effective marketing format. When your brand pays to feature content on a third-party website, you’re investing in native advertising. Unlike traditional advertising, which is designed to interrupt and stand out, native advertising is designed to blend in and promote your brand to a new audience who might otherwise never learn about you.

Can’t afford to hire a celebrity influencer with millions of followers? In fact, more than 56% of marketers who invest in influencer marketing work with micro-influencers. How and why has influencer marketing gone from an intriguing trend to a commonly-used marketing tactic? Well, influencers are often masters of the platforms they use and the field or topic they talk about. They already have an audience that is engaged, interested in their content, and influenced by the information they provide. Learn the most common social media faux pas and how to prevent an online crisis before it starts.